Location: Bangalore
About Allorio
Allorio is a NextGen SkinSafe Kids Clothing D2C company for India’s growing affluent market. We strive to bring premium quality clothing that are known for their skin safe properties with cute & exciting designs to Indian consumers. Our clothes are known for their unique look, unparalleled quality and great fit. Today, parents can buy such clothing only on international trips.
Most importantly, we love this magical place called “imagination” through our clothing. To us, there is nothing more magical than a kid’s imagination. We strive to connect with kids and communities with our clothing which fuel this imagination to take us to different places & topics around the world.
If you are passionate about kids, clothing, creating wonderful experiences that are based on imagination - Allorio is for you. Come join us on a journey where we build the best premium clothing brand for kids in India.
About The Role
Social Media Manager is a key role at Allorio where you will be responsible for managing different social media channels (Instagram, Facebook, YouTube etc) for Allorio. Also, You will be accountable for organic growth of these channels where you will drive all aspects of social media marketing such as follower growth, customer engagement, influencer strategies for Allorio.
Key Responsibilities
Monthly Calendar Planning:
- Develop a content calendar that outlines the content for each day/week of the month.
- Develop and implement an efficient content creation workflow, including ideation, production, coordination, and final review.
- Work closely with Allorio Founder, Social Media Lead, and Videographers to produce high-quality content.
- Collaborate on Monthly Analysis and reporting on the various platforms.
Experiment with Engaging Formats:
- Stay updated on social media trends and algorithms to keep the content fresh and engaging.
- Take basic photographs and short videos as required and do basic editing.
- Experiment with different content formats, such as interactive posts, carousels, reels, stories, and other emerging formats.
- Analysis and monitoring of content along with strategizing on how to create better engaging content.
Content Scheduling and Publishing:
- Use social media management tools to schedule and publish content at the most optimal times.
- Monitor and engage with the community, responding to comments and messages on an everyday basis.
Influencer Marketing and Brand Collaborations:
- Identify and engage with relevant influencers who can amplify our brand message.
- Engage with individual content creators to create unique brand-based content primarily for awareness and engagement.
- Negotiate and manage influencer partnerships and brand collaborations.
- Ensure that influencer and collaboration content aligns with our brand and messaging
Required Skills
- Strong fundamentals and knowledge of social media platforms
- Basic editing skills on Canva for posts and videos.
- Strong Communication Skills, Proficient in english.
- Keen Eye for Aesthetics with proven ability to create attractive, engaging content
- Good understanding of music and catchy tunes.
- Enthusiastic Learner and Adaptable to New Challenges
- Passion for Kids Products and Fashion
Qualifications
- 1+ years experience working in social media marketing, influencer marketing or equivalent role
- Must have a strong social media presence or have successful pages that you currently manage.
- Proven track record in growing brands on social media.
- Educational Background: Bachelor's degree in Marketing, Communications, or a related field.
Interested? send an email to careers@allorio.in with your CV, portfolio and contact details.